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Professional Experience

Synergy IT&T Consulting FZE, Dubai (UAE)                                                                               2007 to 2019 

NHCB Business Consulting, Bucharest (Romania)/Warsaw (Poland)                                   2007 to 2018
               Chief Executive Officer

 

Key Achievements:

 

  • Spearheaded the establishment of a group of 2 start-up companies, including creation of business development strategy for contract proposal, negotiation, and post-award implementation

  • Managing a multi-site and multicultural team and environment, on a global stage, we drove efforts in generating more than $10M income from the second year with a significant rate of profit. 

  • Acting as the primary spokesperson for the company, developed the company’s culture and overall company vision, 

  • Delegated responsibilities to create an environment that promotes great performance and positive morale. 

  • Provided direct report to the board regarding marketing, sales, and business development. 

  • Overseeing the company's financial performance, cash flow, investments, and other business ventures. 

  • Managed, mentored, and facilitated training to a team of approximately 100 professionals, including prioritising work assignments. 

  • Supervised and developed the work of the senior leadership team by providing guidance and motivation to drive maximum performance. 

  • Closely monitored consulting agreements to distinguish and resolve the challenges for positive results and support on organization in determining business strategy and goals

  • Expertly handled projects, including marketing, management and strategy for FMCG, MNO/MVNO, new market entry strategy and many others.

  • Spearheaded the development and implementation of marketing, commercial, financial and human resource strategies toward the achievement of company’s strategic growth objectives

 

Selected Projects: 
 

  • Supervised the consulting activity in traditional marketing and provided expertise in the digital transformation (SaaS/cloud) and digital marketing: e-commerce, SEO, SEM, Social Media, content automation etc.

  • Conducted regional market research and market surveillance, having an eye for ‘big picture’ and global trends as part of market research agreements.

  • Strategically created business plan of turnkey project for trial operator to test of new 4G technologies

  • Conducted market/trend research; full business plan & strategy for a new Medical clinic.

  • Long terms agreements for market surveillance and business intelligence (MNO&MVNO, rail, power and FMCG) with focus on Middle East, Africa and Asia.           

  • Customer Analytics and Commercial Advisory support for a series of mobile operators from Asia, Middle East and South America

  • Designed strategic propositions for a range of telecom operators and acted as a consultant in charge of overseeing business transformation and commercial interim management projects 

  • Advised telco partners for OSS/BSS, CRM, software solutions and IT needs and development.

  • Oversaw (the marketing plan and strategy) launch of first 4G (LTE) operations in Ghana for Surfline Communications LTD. Develop, set, measure, report and deliver critical metrics.

  • Managed an 18 months and $3M agreement for the deployment of telecommunication equipment for a test rail line in US - Pennsylvania (signalling, controlling, Datacentre, dispatch, software optimisation, testing equipment); Evaluate the competition and solution provided (Hollysys – rail automatization systems) and created the company strategy to enter in the US market.

  • Managed couple of consulting projects for e-commerce businesses including:

    • growing and developing the in-house marketing team and building a network of reliable external agencies and marketing professionals
    • user experience, website design, IT and software solutions, e-commerce platform

    • main store layout and design, service and return policy, CRM Manager, and web designers to set goals, expectations, and performance guidelines

    • select marketing agency partners and set KPI’s to measure ROI

    • stock management, sales forecasting, customer loyalty programs, advertising.

    • oversee the maintenance of all websites including mobile and mini-sites (brands) and manage the global social media presence within budget, brand and compliance guidelines and track conversion rates to enable any improvements to the website

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PTY Consulting Group, Panama City (Panama)/Frankfurt (Germany)                                   2004 to 2007 

MCCI, Panama City (Panama) 
               Managing Director (Senior Consultant - marketing) 
 

Provided telecom, marketing and management consulting in Panama, Germany, US, the Caribbean and Central/South America.  

 

Key Accomplishments:

  • Contributed strategic efforts in supervising regional market surveillance activities in telecommunication

  • Retained key clients and business integrity throughout company transition to new location

  • Prepared reports to shareholder on remote areas as well as analysed profit and loss (P&L) statement and operational authority

  • Demonstrated adeptness in developing business plans and corporate strategy on marketing, communications, products and services, market research and segmentation, customer service, business process engineering and sales

  • Made significant contribution to the establishment of the fully diversified operational organisations of various group of consulting companies.

  • Exceeded all targets set by Group Management.

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Key Projects:

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  • Successfully managed the setup and equipment procurement of two small data centres of number one US telecommunication’s private communication line

  • Conducted regional market research and market surveillance for a leading US telecommunication operator. 

  • Managed Techtelc SA Panama as Chief Marketing Officer (CMO) – 9 months.

    • Restructured the Marketing Department of Techtelc S.A in Panama and effectively defined objectives and roles and responsibilities toward organizational success, as a interim Chief Marketing Officer (CMO)

    • Oversee the global online / offline brand reputation of company.

    • Growing and developing the in-house marketing team.

    • Created business plans and developed corporate strategy for marketing, communications, products and services, market research and segmentation, customer service, business process engineering and sales.

 

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CH Beck, Bucharest, Romania                                                                                                      2003 to 2004 
               Chief Marketing Officer 
 

Conducted all marketing operational management and customer experience management for private German/Romanian Company. Oversaw a team of ten direct reports. 

 

Key Accomplishments: 

  • Developed and implemented marketing and sales strategy to meet client demands.

  • Oversaw launch of two products, transitioning company from paper products to computer applications.

  • Reduced cost of sales by 25%.

  • Develop a national network of bookstores and direct supervise (including hire the sales personal and all the administrative/legal/fiscal issues) the opening of 3 bookstores.

  • Develop a new approach for book publishing based on the specific requests.

  • Directed rebranding of publishing house and restructuring of Marketing Department

  • Led a team of four direct reports, including sales directors and heads of distribution and warehouse, as well as a team of more than 100 employees

  • Guided marketing team on digital marketing, including email, CRM, pay-per-click (PPC), SEO, affiliates, etc.

  • Aided Sales Team on various sales channels that involved partnerships, advertising, direct mail, promotions, events and display

  • Enhanced customer adaptation, retention and satisfaction, as well as strengthened brand positioning through development of long-term marketing strategy with clear priorities, objectives and metrics

  • Formulated and executed effective marketing communication and sales strategies, which brought significant impact on business rebranding

  • Obtained 10% increase in company’s revenue by efficiently managing the publishing house rebranding

  • Initiated key performance indicator to keenly analyse the performance of traditional and digital marketing including new ecommerce platform, social media and SEO content to ensure timely completion of deliverables and performance report, while effectively communicating expectation with team and stakeholders

  • Created a long term marketing strategy with clear priorities, objectives, and metrics to boost customer adoption, retention, and satisfaction and strengthen the brand positioning.

 

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Presto Construct SA, Bucharest, Romania                                                                                       2002 to 2003 
             Chief Marketing Officer 
 

Products range included: Joinery, Timber, windows, doors, flooring, floor coverings, roofing, cladding, washroom, glazing, balustrading, concrete, ceilings, drywall, plasterboard, partitioning, plumbing, drainage, insulation, ironmongery, lighting, bathrooms, sanitary ware, heating and ventilation, iron, sand and many others.

 

Key Achievements:

  • create a unique visual identity for the stores network;

  • reduced loss from previous year and overhauled HR system; 

  • managed daily operations; 

  • introduce new lines of products; 

  • coaching the sales team;

  • create a strategy to increase the number of stores;

 

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Niran & Co (fragrances) Bucharest, Romania                                                                                  2001 to 2002
 

Key Accomplishments:

  • Provided network administration and sales and marketing support for fragrances importing and distribution company; 

  • Integrated database for sales/warehouse stock and implemented online ordering system.

 

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Maro TradeInvest, Bucharest, Romania                                                                                           1999 to 2001
           Chief Operations Officer

 

Key Achievements: 

  • Oversaw technical advisory services for core infrastructure. 

  • Responsible for web design and content, as well as marketing and sales strategy.

  • Conducted Greenfield ISP (dial-up and leased line) project.

  • Managed sales team that brought in over $1M in 12 months.

 

Kappa Servexim, Bucharest, Romania                                                                                              1995 to 1999

 

Marketing Manager (July 1997 to September 1999); 

Sales Agent (February 1995 to July 1997)

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Key Achievements:

 

  • Created common commercial and technical strategy for first CCTV internet provider in Romania, playing an important role in the Internet, web design, and web content markets.

  • Developed e-commerce platform and website builder.

  • Managed and supervised sales team.

  • Generated $2M revenue as sales agent in advertising, broadband internet connection, and other services).

 

 

 

Fun Radio, Bucharest, Romania                                                                                                        1992 to 1994


Animator             

 

  • Host for 3 weekly programs

  • DJ for few clubs

 

 


New Start Company, Bucharest, Romania                                                                                       1992 to 1996


Owner and General Manager               

 

  • 4 „mobile” point of sales for fruits and vegetables

  • 3 point of sales for small groceries

 

 


Energo Construct SA, Bucharest, Romania                                                                                     1990 to 1993


             Shift manager of rail department

 

  • Managing the rail department and the company interface with the National Rail Company

  • Receive the train cars and assure that are unloaded or loaded in time

  • Direct supervise the rail team

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